COPYWRITING IS KING
Good copywriting is king in today’s digital marketing.
It takes a skilled and experienced practitioner to produce copy that ticks all the boxes. Skilled writing means you write not only for your target audience, but also to ensure the best SEO possible.
What’s important in copywriting is using the correct words to take your reader by the hand and lead them along the path of what you want them to know. And what you want them to feel, too. And there’s skill in this.
It’s not you telling them what they need – they already know this. It’s anticipating their need and offering solutions in the right place, at the right time and the right price.
Words can be as creative as ever, but without an intention behind them, they become meaningless.
You can view my professional portfolio here. Talk to me if you need help crafting your words to generate happy customer journeys. Get in touch using the website contact form here